National Journal: TBFKADVK Up, NYT Down
Vaughn Ververs of National Journal makes note, once again, of our own First Ringer's recent roadtrip following the Kennedy Campaign (link unavailable at the time of this posting). The takeaway? Blogs like TBFKADVK will continue to increase in importance and the New York Times will continue its inexorable fade to black.
With media organizations losing the power they once had over public figures, look for this relationship to go through some real hard times. When Rep. Mark Kennedy, R-Minn., announced his candidacy for the U.S. Senate, he invited a single blogger to travel with him on the announcement tour. Not only was the blogger with the candidate for three days of the five-day tour, he was the only journalist of any kind to accompany Kennedy on the bus. That kind of elevation speaks volumes about the value being placed on new media outlets.
For public figures of all stripes, and political figures in particular, reporters for outlets like the New York Times are becoming less and less important. Political strategists are becoming more wary as well about cooperating with reporters, seeing more value in sticking with the team line than playing both sides. When they want to spread a message, they'll use these emerging venues. When things go bad, they won't hesitate to attack and blame "the media."